A Facebook Page has become a business necessity: it makes you learn more about the market and is an excellent way to “humanize” your business.
A Facebook Business Page also gives an excellent competitive advantage most especially if not all your competitors are tech savvy. An average user spends at least 55 minutes every day on Facebook and has at least 130 friends. Because of this, the opportunity that your content will be read, your site will be visited, and brand will be strengthened are practically limitless. However, building a successful Facebook business page is not an easy ordeal. All posts, comments, topics, and photos must all be developed with a clear goal in mind. Cogito Ph has five tips how to make your Facebook Fan Page or Business Page successful.
Engage your customers
Every Facebook post should be geared towards building active engagement with your users. Ask their opinion, solicit their feedback, reply to their comments and messages, and share any user-generated content. In this manner, you get to know the customer beyond the transaction and create authentic and lasting relationships. This sincere interest in helping your clients will enable you to offer better service and help them create the right purchasing decisions based on their specific needs. If done well, this can help build customer loyalty that is a primary factor to sustained company profitability
Create posts that evoke strong emotions
Contents that evoke strong feelings are the ones who go viral. With over 4 billion materials shared on Facebook every day, it is easy for your post to get lost in the stream. Creating posts that evoke maximum emotion at the quickest time with pulsating or varying pauses , devoid of any branding or mention of your company is the fastest way to have your content viewed by millions. A study done by Harvard Business Review tells that these materials are usually those that portray negative emotions that evoke anticipation and surprise. Adding to that, materials that elicit curiosity, amazement, interest, astonishment, and uncertainty also often goes viral.
Talk about topics your customers are passionate about
Have you ever heard of the Passion Principle? It is a formula that will enable you to create content that your customers will love. When you communicate with them, don’t just push your brand down their throats- sell ideas, beliefs, and causes that your customers are passionate about. Do this by starting to know your customer really well. Know what they are trying to accomplish, the problems that they need to solve and the roadblocks that they face. From there, tell them how your product or service will fit into their lives, what it does and why it simply works.
Encourage user-generated content
User-generated content (UGC) is so powerful that 49% of the population believes more in personal reviews than paid advertisements. User contents help foster online communities of like-minded individuals building lasting customer relationships. To generate more UGC, find out where your customers are and keep them engaged. Offer incentives when they submit their content, feature them on your website or use their pictures on your Facebook’s cover photo. Also, use hashtag more often, most especially if you wanted to share branded contents. You can even ask your customers to model for your brand and guest post. Another sure way is to create contests, repost customer reviews and spark regular conversations by posting questions on your blog or Facebook page.
Leverage the power of well-branded images
People naturally gravitate to good photos. Leverage the power of photography by posting high-quality pictures of your business, product or service on a regular basis. It is also best to post contents that other people are willing to share on their own Facebook pages. At times, it also works to put your brand on all the pictures that you share. That way you are assured that no matter how many times it been shared or messaged, your branding will stay intact.